Straw & Straw is expanding National Ice Cream Day into to a full week of celebratory specials, including the debut of a new waffle cone. (Submitted by Salt & Straw)

Is one day really enough to celebrate the sweet, creamy, cold treat so many love (despite the brain freeze and occasional tummy ache)?

The crew at Salt & Straw thinks not, so they’re turning National Ice Cream Day — celebrated on Sunday, June 20, this year — into a full seven days of fun dubbed National Ice Cream Week.

From Monday, July 14, through Sunday, July 20, this Portland-based ice cream shop is debuting never-before-seen items, including a strawberry shortcake waffle cone and its accompanying sundae.

Salt & Straw’s National Ice Cream Week offerings include:

• Special items: All week long, Salt & Straw will announce specials throughout the week in-store and online, including perks such as complimentary scoops for kids, free waffle cones daily — for those who enter their email or sign up for the Salt & Straw app — and more.
• New toppings program: On Monday, July 14, Salt & Straw will launch a new toppings program, debuting options including chocolate sauce from Oregon-based Holy Kakow, marionberry coulis from Oregon Grower’s, candied cacao beans from Portland-based Cloudforest, chocolate granola and cherries.
• Strawberry shortcake waffle cone launch: On Friday, July 18, Salt & Straw shops nationwide will debut the never-before-seen strawberry shortcake waffle cone. Guests can enjoy it with the ice cream of their choice or as a strawberry waffle cone sundae — available exclusively on July 18 — which features scoops of Salt & Straw’s strawberry honey balsamic ice cream, topped with whipped cream and cherries on the new waffle cone.
• Double Points Day: On Saturday, July 19, for those who join Salt & Straw’s new loyalty program, users have the chance to earn double points on any in-store purchases and order-ahead pick-ups.
• National Ice Cream Day prize card: The week’s festivities culminate on Sunday, July 20, the official date of National Ice Cream Day, when every order at Salt & Straw shops and online will earn a free prize. Guests will each get one NICD card with a QR code revealing prizes ranging from a free scoop to a personal ice cream-making session with Salt & Straw chef, founder and cookbook author Tyler Malek.

Salt & Straw locations can be found throughout the country. In Portland, find the sweet (and sometimes savory) scoops on Southeast Division Street, Northeast Alberta Street and Northwest 23rd Road. For more, visit saltandstraw.com.