With voters about to be bombarded in the next few weeks by numerous conflicting and confusing election messages, it's nice to have one ballot measure that is appealing, simple and non-controversial.

Measure 44 would expand the number of people eligible to participate in the Oregon Prescription Drug Program, which uses bulk purchases to offer reduced drug prices to lower-income Oregonians.

The 2003 Legislature created the program, but it currently covers only about 10,000 people. This measure would open the program up to nearly 1 million more Oregon residents who could take advantage of the state's buying power.

Measure 44 is based on such unassailable logic that no one has bothered to mount a campaign against it. Voters can do their part to lower prescription drug costs in Oregon by voting yes on Measure 44.

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