With voters being bombarded by numerous conflicting and confusing election messages, it's nice to have one ballot measure that is appealing, simple and non-controversial.

Measure 44 would expand the number of people eligible to participate in the Oregon Prescription Drug Program, which uses bulk purchases to offer reduced drug prices to lower-income Oregonians.

The 2003 Legislature created the program, but it currently covers only about 10,000 people. This measure would open the program up to nearly 1 million more Oregon residents who could take advantage of the state's buying power.

Measure 44 is based on such unassailable logic that no one has bothered to mount a campaign against it. Voters can do their part to lower prescription drug costs in Oregon by voting yes on Ballot Measure 44.

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