Urban strategist Michele Reeves will conduct a marketing and public relations workshop from 8 to 9:30 a.m. Tuesday, Sept. 20, at Gresham City Hall, 1333 N.W. Eastman Parkway, with business owners, property owners, elected officials and others interested in the success of Gresham's downtown.

This fast-paced workshop will discuss what 'story' downtown is telling to its visitors, what the area's identity could be and how to raise the area's profile and civic identity. According to Reeves, a collective civic identity will help translate downtown goals into clear strategies for building an attractive, successful and thriving destination.

This presentation is the last in a four-part Metro-sponsored program on 'Real Tools to Build a Vibrant Downtown,' which included a tour of Portland's thriving Mississippi district.

An article about how downtown property and business owners are already putting Reeves' lessons into practice - especially regarding the need for more color downtown - appeared in an Aug. 3 issue of The Outlook.

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