OHSU to spend $25 million on Bob and Charlee Moore Institute for Nutrition and Wellness
by: JOHN KLICKER From left, Dr. Susan Bagby of OHSU and Bob and Charlee Moore, founders of Bob's Red Mill in Milwaukie, at the announcement Friday morning of the couple's $25-million pledge to establish the Bob and Charlee Moore Institute for Nutrition and Wellness at OHSU.

The founders of Bob's Red Mill Natural Foods have pledged $25 million to the Oregon Health and Science University to help confront what is widely considered to be the greatest contributor to the rise of chronic disease worldwide - poor nutrition.

The commitment from Bob and Charlee Moore was announced at a Friday morning press conference.

'The Moores' passion and common-sense philosophy about better health through wholesome foods aligns perfectly with OHSU's mission to create a healthier world for future generations,' said OHSU President Joe Robertson. 'The partnership made possible by their philanthropy will be a vehicle for those positive changes, and we are profoundly grateful.'

According to Robertson, the Bob and Charlee Moore Institute for Nutrition and Wellness will aim to halt the rampant health problems such as obesity, type 2 diabetes, autism, heart disease and hypertension. They are believed caused by unhealthy eating and inadequate nutrition, including the growing use of processed convenience foods that are high in sugar and fat but low in nutritional value.

'Charlee and I have always been inspired by challenge,' said Bob Moore. 'I can't think of a tougher challenge than changing people's behavior when it comes to their diets, so I feel very inspired to be part of this institute. Working together we can rise to that challenge and motivate people - especially mothers-to-be - to make the kinds of changes that promote their own and their babies' health. I'm very excited about what we can achieve.'

Bob's Red Mill Natural Foods a distinctive stone grinding miller of whole grains, was founded in 1978 with the mission of moving people back to the basics with healthy whole grains, high-fiber and complex carbohydrates. The Milwaukie-based comapny offers a diverse line of all natural, organic and gluten-free flours, cereals, meals and mixes for pancakes, breads and soups, with more than 400 products available throughout the world.

Housed within the OHSU School of Medicine, the Moore Institute will provide a unifying structure and intellectual leadership for five broad areas of research, clinical care and education:

• Childhood obesity.

• Women's health and maternal/fetal medicine.

• Research into epigenetics and the developmental origins of health and disease.

• Community outreach and translation of research into effective public programs.

• Graduate education and post-graduate training of physicians, nurses, dentists and allied health professionals.

'Just as the healthy benefits of whole grain come from the way its individual components work together in the body, the strength of the Moore Institute will come from bringing everyone in the nutritional arena together under a set of common goals,' said Mark A. Richardson, M.D., M.B.A., dean of the OHSU School of Medicine. 'Through this potent blend of basic science, clinical care, professional education and community advocacy, the institute will become the epicenter of irrefutable evidence that will change how health care providers, policymakers and the general public approach the subject of healthy eating.'

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