Portland, say hello to All Hands Raised, the rebranded name of the Portland Schools Foundation.

The foundation board voted unanimously Wednesday morning to adopt its newest moniker, which is not just a name, but 'a call to action,' Executive Director Dan Ryan says.

Since starting 17 years ago, the organization has focused primarily on school funding issues and administering equity grants to help level the playing field between schools. Lately, the organization has built a giant network of community leaders in its Cradle to Career partnership.

In doing so, Ryan says, 'We were also asked to align our name and our messaging more closely to the scope of the work as it spans beyond the city of Portland and into East Multnomah County.'

Sources isn't sure how the larger community will receive the group formerly known as the Portland Schools Foundation. But rebranding seems to be a growing trend. The Housing Authority of Portland, which has been around since 1941, went through a similar process this summer. It's now Home Forward.

Life is like a box of donations

Although the 2012 primary election is still about seven months away, New Seasons co-founder Eileen Brady has jumped out to a commanding fundraising lead. According to recent filings, Brady has raised more than $235,000 in cash and in-kind contributions this year, compared to more than $179,000 for former City Commissioner Charlie Hales and about $70,000 for state Rep. Jefferson Smith.

Hales may be in a position to catch up, however. He has left the HDR Engineering firm and is now full-time candidate for mayor. 'I feel like Forrest Gump after the braces came off,' Hales tells Sources.

Not THAT Ron Paul

Among the interesting tidbits in the campaign filings, Brady's reports receiving $5,000 from EMILY's List, the national political action committee that backs progressive female candidates. The PAC is expected to give her far more before the race is over.

Hales reports spending a little more than $2,500 on Ron Paul, the consultant better known for advocating for the public food market that could be included in the mixed-use proposed at the west end of the Morrison Bridge. Paul says he does not usually work on campaigns, but agreed to help Hales get his off the ground.

Paul worked for years as Hales' chief of staff at City Hall.

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