>   The Madras area phone book produced by the Madras Pioneer will be direct-mailed this year, and not inserted in the Pioneer as in years past.
   The decision to direct-mail the phone book, substantially more expensive than distributing via the newspaper, was made to do the most thorough job possible of getting books into local homes.
   The books will be mailed to homes and businesses in 97741, 97734, and 97761 ZIP codes (Madras, Culver and Warm Springs) early next week.
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