Elders in Action expands Elder Friendly® Business Program

Joan Corella has been appointed manager of the Elder Friendly® business certification program for Elders in Action.

Corella brings skills and experience that will show businesses how Elder Friendly® certification is a smart way to increase growth while better serving the mature customer.

Using targeted branding, marketing, customer service tips and training workshops for area businesses, Elders in Action develops a positive relationship with businesses to better support the older customer. Individuals over 50 make up 42 percent of all consumer demand, according to Elders in Action.

For more information on having your business Elder Friendly® certified or to get a directory of the 258 certified businesses, contact Corella This email address is being protected from spambots. You need JavaScript enabled to view it. or 503-235-5474.

Enter Elders in Action benefit photo contest by April 15

Tax returns aren't the only thing due April 15. So are entries in the third annual photo contest run by Elders in Action, the non-profit senior advocacy group in Portland.

The contest, 'Lifetime Reflections,' aims to inspire people to think about older adults in positive ways through the creativity of photography. It also raises money for Elders in Action's Personal Advocate program.

The contest deadline is 5:30 p.m. April 15. Contestants are asked to send in a $12 participation fee for up to three photos. See details on the web at www. The categories are: Perspectives on Aging, Elders and Inspiration, and Vitality.

First place prize is a $600 gift certificate to Pro Photo Supply. Winners will receive prizes May 14 at 'Voices of Our Elders,' a performance at Artists Repertory Theater, 1515 S.W. Morrison Ave., Portland.

Calling all beautiful minds: Show that age is not a barrier

The National Center for Creative Aging and life'sDHA™ are seeking nominations for adults 55 and older who are doing beautiful things with their minds without letting age be a barrier.

Ten individuals will be selected to be featured in a national photo exhibit, 'Beautiful Minds: Finding Your Lifelong Potential,' which will travel to multiple cities as part of an educational campaign designed to inspire all Americans to maintain better brain health.

Submissions will be accepted through May 13, 2011, online at

Entries may be submitted by anyone 55 and older or by anyone who knows someone 55 and older. Each nomination must be accompanied by either an essay (500 words or less) or a video (three minutes or less) describing what makes the candidate an exemplary beautiful mind.

Complete rules, regulations and an entry form are available on

and #8232;The National Center for Creative Aging, based in Washington, D.C., is a nonprofit organization with 3,000 members and is affiliated with The George Washington University. life'sDHA™ - produced by Martek - is a sustainable and vegetarian source of algal DHA (docosahexaenoic acid), important for brain, heart and eye health.

Friendsview was ahead of its time; now it's turning 50

Friendsview Retirement Community in Newberg will celebrate its 50th anniversary Sunday, April 3, by honoring its founders, a group of visionaries with an idea that was way ahead of its time.

At the turn of the century, a time when the prevailing image of an 'old folks home' was associated with isolation and frailty, a small group of Friends, also known as Quakers, envisioned a different future where personal independence and active living could be secured by pooling resources to create a faith-based community. The vision included on-site health care services that would allow community members to 'age in place' - a familiar concept today but virtually unheard of at the time.

The anniversary celebration will be held at 3 p.m. on the campus of George Fox University in Bauman Auditorium. The program will feature a DVD telling the story of Friendsview's history along with the release of a 150-page history book 'Friendsview: Vision with a Future' by author Betty Hockett, a Friendsview resident.

To learn more about Friendsview and details on the 50th anniversary, visit

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