by:  ISABEL GAUTSCHI - Terra Wilcoxson is Estacada's Main Street manager.A week and a half into being Estacada’s new Main Street manager, Terra Wilcoxson keeps using words like potential, energy and momentum.

“A lot of this (job) is using the assets Estacada has and making them more visible. You don’t necessarily want to impose anything on them, you just want to see them and bring them to light,” Wilcoxson said.

Wilcoxson herself brings plenty of energy to the position.

That’s a trait that will probably come in handy, as she’ll be responsible for coordinating the efforts of the Main Street program’s promotions, design and downtown and citywide economic restructuring committees.

Wilcoxson said she has spent the first week and a half on the job meeting city officials and is getting ready to meet the business and property owners.

“The community has been really welcoming,” she said. “Everyone here seems to care a lot about the town.”

Wilcoxson got her bachelor’s degree at Reed College, where she studied art. She then studied urban planning at Portland State University before getting a masters in architecture from the University of Oregon.

Wilcoxson’s art background was part of the reason why she was drawn to Estacada.

“Arts have always been attached to downtowns. They make communities vibrant and unique,” Wilcoxson said. “I like how visible the art community is here.”

Wilcoxson draws and does installation art in her spare time.

Before coming to Estacada, Wilcoxson spent a year and a half in Tillamook.

She was placed as an urban planner in Tillamook through the University of Oregon’s Resource Assistance for Rural Environments Program and was hired on as a consultant to work on redevelopment and urban design projects.

Wilcoxson said she is excited to work with Estacada’s strong group of leaders on a place that “already has all of these pieces in place.”

She sited the town’s events and “bike tourism momentum” as some of the highlights of the area.

“I think there’s a lot of potential for expanding businesses and bringing some in. I’m excited to be proactive about that,” Wilcoxson said.

Wilcoxson emphasized “responsible growth.” Filling vacant store fronts is a goal, but so is keeping Estacada’s small town identity.

She said that it is also important to attract the right mix of businesses, to bring businesses that will be successful and complement the businesses that are already here.

Wouldn’t it be great, Wilcoxson said, if visitors to Estacada could spend the entire day downtown.

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