They're now the Portland 'BioFreeze' Trail Blazers
Remember four years ago, when NBA Commissioner Adam Silver said advertising on player jerseys was "inevitable"?
Finally, the Trail Blazers have joined the party.
Portland will become the 24th NBA team with an advertising patch on its players' practice and game jerseys for the 2018-19 season.
Chris McGowan, the Blazers' president and CEO, announced Wednesday a multi-year partnership with Performance Health, which will advertise its BioFreeze product across the left chest of its jerseys this season.
Performance Health is an Illinois-headquartered company in consumer health care with focus on rehab, recovering and sports performance, chief marketing officer Michael McGoohan said. Performance Health products have been distributed heavily on the Northwest for many years, in such places as the Portland Clinic and Rebound Sports Medicine Clinic and with teams at Oregon and Oregon State for years, the company's CMO said. Some of the Blazer players have been using company products in past seasons as well.
BioFreeze is a pain relief product that uses menthol as its active ingredient. It is offered in four formats — gel, cream, spray and a roll-on.
"Our BioFreeze brand has been found in training rooms for the last 25 years," McGoohan said.
Performance Health has entered into agreements with several major league teams, McGoohan said, including the Boston Red Sox, Chicago Cubs, New York Yankees, San Francisco Giants and Los Angeles Dodgers. The company is title sponsor of the BioFreeze San Francisco Marathon.
McGowan said he was in negotiations with a couple of other potential advertisers before landing with Performance Health.
"We could have done a (jersey patch) deal a year ago, but we wanted to take the right approach and find the right partner," McGowan said. "Along with Moda Health (which has naming rights for the arena) this aligns with what we're all about in an amazing way. We now have the two top (advertising) partners in our organization for years to come."